3 Videos That Will Immediately Increase Sales
We all know that video is changing the way we view and experience content, but did you know that it could help you increase sales? If you checked your inbox this morning, there’s a good chance you were inundated with emails trying to sell you a new product / service or a sales rep trying to grab a minute of your time. It’s worked for years. Reach out to a prospect, grab their attention with a good hook, schedule a meeting and close the deal. However, things are shifting. We’re busier than we’ve ever been and we see buyers researching and needing more information before they will make decisions to move forward. How do we combat this? Video.
Try these 3 videos to help book your next meeting or close your next deal.
#1 Cold E-mail Video
We all hate the idea of cold prospecting. It’s exactly that - cold. But, what if we could make it just a little more personal? What if we could make it a little more human? When done correctly We’ve seen success with a cold e-mail introduction video. Here are some tips for a successful video:
Make it personal by addressing your recipient and the reason you’re reaching out.
Get to the problem quickly. “Most businesses in xyz industry are losing 10% due to [insert problem]. We help by providing [solution]. I’ve put this information sheet together for you.
Are you going to get an immediate response? No, probably not. But you’ve started the conversation and you’ve provided value and that’s a better start than another email destined for the junk folder.
#2 Testimonial
Maybe it’s after your cold e-mail or maybe it’s to a prospect post-discovery meeting, but a testimonial video is an incredible way to show social proof and get your prospect’s attention. See some of our favorites below.
#3 Strategic Explainer Follow-Up
Remember that pdf or info sheet you put together for your prospect? An additional way to grab their attention is to put together a second video walking through the solutions you provide for your clients. Just as you would in a typical discovery meeting, you want to hit the pain points and lead the buyer to a solution.
Not quite sold these videos can help? Check out these quick video stats
85% of people are more likely to buy a product after watching an explainer video. (Yahns Media)
An email including a video can increase your email click-through rate by up to 300% (AB Tasty)
65% of senior executives have visited a vendor’s website after watching a video (Forbes)
Gartner predicts that organizations that excel in personalization will outsell companies that don’t by 20%. (Gartner)
If you’re looking for some tools to help you get started, check out loom and soapbox. These are both great resources for recording yourself and your screen for presentations. You might even find yourself having less meetings by using these resources internally at your organization.
Need help?
Our team is a phone call away from helping you develop strategies that will help your business grow. Reach out to us below to grab some time on our calendar. We’d love to hear what you’re working on!