It's been a good year for golf in Myrtle Beach, South Carolina. From hosting some of the biggest names in golf to seeing a constant rise in direct golf course revenue, and a 105% increase in sponsorship in sponsor revenue (since 2017) – the team at GTS (Golf Tourism Solutions) couldn't be happier.
Our team at 963 Film Group was thrilled to partner with GTS on their video marketing and video production efforts.
Play Golf Myrtle BeacH
CASE STUDY
GOLF
TOURISM SOLUTIONS
STATS
+ 44 Courses Using New Technology Increase Revenue By 1.4 Million
+ GTS member courses averaged 329 booking rounds through tournaments (not including practice rounds)
+ Average Round Rate increased from 47.40 to 56.20 (since 2018)
+ 3rd Party Event Sponsorship Revenue up 105% (since 2017)
+ Total Course Revenue Increase 43% (since 2018)
Event coverage
Not only have we seen an increase in revenue. This year marked the 40th Anniversary of the Myrtle Beach World Am – one of golf's largest events. This event opens the door for golfers to explore Myrtle Beach golf and all the Grand Strand has to offer – and hopefully bring them back for more. It's also home to the largest 19th hole – our team was there to capture it all on video. Including a full-length video documentary covering the history and heritage of the tournament.
We also had the opportunity to cover events such as the Dustin Johnson World Junior Golf Championship.
Marketing partnership
Successful marketing partnerships such as Barstool Sports opened a new door of opportunity by creating over 19 million impressions across multiple platforms. Including audio, social, video marketing, digital, and on-site activations. This exposure led to 196 trip quotes and counting.
We created 8 marketing videos that were marketed through YouTube. These led to over 2 million views and counting. Even more, these videos were able to create over 15,000 sweepstakes entries and over 207 trip quotes.
Overall, we'd say it has been a marketing success for 2023 and we can't wait to see what 2024 brings. .
“2 Million youtube video views”
“15,000 Sweepstakes entries”
“207 Trip quotes”
“19 Million impressions across multiple Platforms”
Ready to see results?
Schedule a call with our team.
Want to learn more about our process? Trying to figure out the best video marketing strategy for your business? We believe in doing business face to face..over coffee of course.
During this call, our goal is to learn more about your business and what you’re wanting to accomplish. We will share more about our process, strategy, and some ways we could potentially work together. We look forward to meeting with you soon.
