Visit Myrtle Beach
CASE STUDY
Today’s travelers are seeking an experience and when your city is heavily influenced by the number of tourists and visitors, a strong destination marketing strategy is imperative for success. Destination Marketing Organizations are not just tasked with marketing a single attraction, restaurant, or hotel, but an area as a whole. For Visit Myrtle Beach this meant highlighting multiple ways you could experience the Grand Strand.
The
Problem
When we initially sat down with Visit Myrtle Beach, they had a goal of building a stronger youtube presence highlighting all the happenings and events across Myrtle Beach. With so many ways you can experience the Grand Strand, they wanted to show their audience all that was possible during the visit, whether it was for families, golfers, businesses, conferences, or an inspirational getaway.
The SOLUTION
Because of the volume of events happening throughout the Grand Strand on a yearly basis, our team built a strategic video marketing plan for ongoing video efforts. This plan included helping improve their workflow efforts (project planning, video strategy, marketing direction) and creating multiple channels of content by category.
Within a few months of working together on a destination video marketing strategy, we’ve seen positive results, including hundreds of new youtube subscribers and thousands of views from their new curated video content. In addition, the new workflow practices have allowed us to minimize the time from project start to completion, allowing for more content and less strain on the planning process.
