5 Reasons No One is Watching Your Social Media Videos!
Introduction
Whether you're a small business owner, a retail shop, or a Fortune 500 Company, social media video marketing is one of the most effective methods to reach your target audience.
Businesses know they need to utilize video marketing, but they fail to attract any new viewers on social media platforms.
So, let's break down our 5 top social video & video marketing tips.
#1 Uninteresting Content Fails to Engage
One of the biggest reasons why you're failing to get views on your social media videos is simple -they are boring.
Sorry, we said it..
People always debate the ideal length for enjoyable viewing, however, despite this discussion, we still find ourselves spending hours binge watching Netflix.
This is because we (the viewers) are captivated. If you can grab the viewers attention on social media, they will watch your videos and start following your account. Creativity and value found within your video will result in high engagement and that is what your brand needs!
Keep this in mind... you don't enjoy viewing dull content, and your audience feels the same way!
#2 Poor Video Quality Undermines Trust
No one wants to watch a low quality video... these can leave your business with a lack of credibility, seeming unprofessional. Building trust in your brand is crucial when gaining new clients and keeping the interest of those you already have.
Sure, there are times when a candid video is necessary. But, when it comes to creating content that grabs the viewers attention and keeps them coming back for more, quality is the answer.
#3 Ineffective Storytelling and Structure
Think about it this way - your video exists to tell a story, and the last thing you want is for that story to be confusing. Confusing video will lead to a high drop off of views. Remember, you've only got a few seconds to grab their attention.
How can we change that? Create the story that you would want to watch because a compelling narrative is vital for success. You can learn more about our video storytelling process here. You can also view some of our favorites below.
#4 Ignoring Platform Formats
A video posted on a platform must align with it to make sense. Every platform on social media has a vibe, has a direction, has a ..... format!
Formatting issues can frustrate the viewer, which leads to them swiping past your video as quick as they hit play.
There are simple things like responsive designs and appropriate dimensions that can make or break a video you worked so hard on. Taking the time to format your marketing videos for the right media platform will pay off exponentially in the long run. These formatting elements can include using effective tone, audio, and visual appeal.
Remember that every platform has a rhythm, so do your research and stay in tune with them all to make sure your video is getting a like and not a swipe.
#5 Lack of Personalization and Engagement:
Let's make things personal.
The biggest thing you can change in your marketing videos for social media is to make them more personable. This opportunity allows the audience to connect on a deeper level with what is posted, enhancing engagement. To be more engaged, we need to stay up to date with comments, messages, and interactions that come with our videos. Having conversation with your audience builds community inside of your brand which is key within social media!
Conclusion
So, what's next? Put it to use!
Social media videos are here to do nothing but BOOST your engagement and bring more awareness and success to your brand. These 5 easy steps can change your entire feed on all of your platforms! No more kind of okay videos.... because with these components everyone is going to be watching!
Need Help?
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